The Pixel 3 will launch in 10 countries, up from six for the Pixel 2 a year ago. Other phone makers sometimes crowd out Google's apps with their own or take a share of ad revenue, hurting Alphabet's profits.Įxpanding geographic distribution should provide a small boost to the Pixel line-up. Google branched into hardware three years ago so that, like Apple, it could have full control of the performance of its applications and the revenue they generate. Financial analysts said it is difficult to evaluate Google’s hardware business as it is overshadowed by profits from search ads. Shares of Alphabet barely moved on the announcements. It is priced at $599, aimed at competing with Apple's iPad Pro. The Pixel Slate tablet runs Google's beefier Chrome OS laptop operating system rather than Android. The Pixel 3, priced at $799, and a larger Pixel 3 XL, priced at $899, mark Google's latest entries for a phone lineup it hopes will someday be as popular as Apple Inc's iPhone. ![]() Pixel phones, though, have been a tougher sell, launching with glitches and garnering less than 1 percent of the global market by shipments in Google's first two years of trying, according to research firm Strategy Analytics.
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